Samsung and LevelK ink deal to launch RomCom TV
Copenhagen-based world sales and aggregation house LevelK has joined forces with Samsung to launch RomCom TV, a new free ad-supported streaming television (FAST) channel offering a curated selection of romantic comedies around the clock. Available on Samsung Smart TVs in Denmark, Sweden, Norway and Finland, the channel aims to make feel-good entertainment accessible to a broad audience.
The initiative marks LevelK’s first step into the FAST market and reflects a long-term strategic move rather than a quick response to changing viewing habits. “This is not a new quick solution to a changing market, but the result of many negotiations and a long thought-out strategy which started a while ago, where LevelK noticed the market and audiences’ viewing habits and consumption started changing,” the company stated. Partnering with Samsung, the leading FAST platform in the Nordic region, was a natural choice to reach the largest possible audience. Read the full Cineuropa article here.